
Asset Management
EAM (External Asset Manager)
The external asset management (EAM) model seeks to eliminate the inherent conflicts of interest in how private banks operate with their clients. The model started in Switzerland a few decades ago and is becoming increasingly popular in Asia.
In an EAM model, the private bank continues to act as custodian of the client’s assets and provides the trading platform, but the provision of investment advice is then subbed out to an independent asset manager. The client issues a limited Power of Attorney to the manager, who works for the client, not the bank.
New Region Securities Company Limited operates independently under the EAM model. We have no bias towards any banks. Instead, our team advises based on the client’s needs. We advise our clients to choose a well-capitalised bank that charges reasonable brokerage fees, and we conduct our own primary “buy- side” research—we research to buy value investments for you in the markets, not sell you products.
As managers of both investment and risk, independence is paramount. Only through independence can we seek the value of a good investment decision. In this Information Age where the markets present us with a never-ending stream of often conflicting news and opinions, an independent mind is best placed to investigate, calculate, analyse and decide.

The concept of External Asset Manager (EAM), also known as Independent Asset Manager is originated from Swiss and Luxembourg . It was first emerged in Europe back in 1990 for better customer service.
The structure of EAM is essentially a tripartite relationship:
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Client authorises EAM to manage investment portfolio and assets on his/her behalf
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EAM and private bank(s), without conflict of interest, jointly advise client on investment opportunities and solutions.
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For the benefit of the client, asset(s) will be under the custody of the Bank

Discretionary Portfolio Management
The discretionary account service of New Region Securities Company Limited offers our client one stops Asset Management Solution. We assist you in every aspect including investment policy addressing, asset allocation and trade execution. We also personalize your investment portfolio by incorporating with your personal situation. Furthermore, our profession not limited to the Hong Kong Securities listed on HKEX, we can also provide you tailored strategy including global securities, managed futures, options, investment portfolio, foreign exchange, precious metals and bonds and so on.

Alternative Investment
Alternative investments are any investment assets that fall outside the traditional categories of stocks, bonds, and cash. They are typically held by institutional investors or accredited individuals who are seeking to diversify their portfolios and potentially achieve higher returns than those offered by traditional investments.
Examples of alternative investments include:
1. Real estate: This includes direct property ownership, real estate investment trusts (REITs), and real estate crowdfunding platforms.
2. Private equity: This involves investing in private companies or buying out public companies and taking them private.
3. Hedge funds: These are investment funds that use a range of strategies to generate returns, such as long-short equity, global macro, and event-driven investing.
4. Commodities: These include physical assets such as gold, silver, oil, and agricultural products.
5. Infrastructure: This includes investments in essential infrastructure such as airports, toll roads, and power plants.
Alternative investments are generally considered to be riskier and less liquid than traditional investments, but they can also offer the potential for higher returns and diversification benefits. It's important to do thorough research and consult with a financial advisor before investing in alternative assets.

